Job Responsibilities Lead creative ideation and creative execution for the assigned group projects, including branding and product campaigns Ensure the creative works meets the strategy and group creative standards Initiate product design concept and direction according to Global and China market fashion trend study Collaborate with *** HK team and report to head of *** in HKJob Requirements You have a strong interest in, and an eye for, photography. You have a basic understanding of brand strategy and are capable of embedding strategic thinking into your own design work. Help develop and maintain our visual brand language from creating brand standards for design, photography, typography to implementation across all vehicles (print, web, UX, digital, social media, video